Back to Back Winners!
Two Years in a Row, NewRoads Mazda Earns DealerRater Consumer Satisfaction Award for Outstanding Customer Experience
Recognized for Top-tier Reviews from Car Shoppers across Canada, NewRoads Mazda Consistently Exceeds Customer Expectations in the Newmarket, ON area
Newmarket, ON – March 25, 2022 – NewRoads Mazda was awarded a 2022 Consumer Satisfaction Award by DealerRater, a leading car dealer review and reputation management platform and company of Cars.com Inc. (NYSE: CARS). Consumer Satisfaction Awards recognize the top 10% of auto dealerships delivering exceptional customer service as rated by online reviews. See the full list of winners U.S. and Canada.
“DealerRater.com experienced record consumer review volume in 2021 - more than 1.1 million. This is a strong testament to the ability of dealers and their teams to adapt quickly to new shopping expectations. They’ve stepped up in a big way to meet consumer needs with outstanding service, and NewRoads Mazda stood out among its peers,” said DealerRater General Manager Jamie Oldershaw. “It is imperative, not just during challenging times, but also when our industry returns to normal to deliver above and beyond customer experiences to car shoppers and NewRoads Mazda provided superior customer service in 2021.”
Top-reviewed dealers engage in digital-first services.
Home delivery and virtual appointments were powerful drivers of positive reviews. Winning dealers who offered these services scored on average a 97% positive review rate, nearly 5 percentage points higher than dealers without.1
The Dealer of the Year Awards indicate the value car shoppers place on dealers’ adaptability to provide the very best service even when the industry is challenged by inventory shortages and increased car prices.
Successful dealers engage with customers, a critical component to their success.
The digital engagement of employees at dealerships proved especially critical this past year as car shoppers conducted the bulk of their research and vehicle purchases online. Award-winning dealers on average responded to customer reviews over five times more frequently than non-winning dealers.1 Dealers that go above and beyond traditionally respond within 24 hours.
Additionally, about 91% of winners provide their staff with Employee Profile Pages on DealerRater, which allows car shoppers to ask questions and connect with individual salespeople at a dealership before ever stepping on the lot.1
Consumer Satisfaction Award Methodology
Consumer Satisfaction Awards are given to the top 10% of U.S. new-car dealers as well as independent and Canadian dealerships that earn at least 25 reviews and maintain a minimum average review rating of 4.0 out of 5.0 during the 2021 calendar year.
Visit DealerRater.com for a full list of winners, U.S. and Canada.
1 DealerRater Internal Data, January 2022
DealerRater, a Cars.com company, is a leading car dealer review and reputation management platform that empowers dealerships to efficiently grow their brands by accelerating, automating and amplifying positive review generation across digital channels. By offering a product suite that allows qualified dealerships to manage their digital presence and build and maintain their online reputation, DealerRater helps dealers drive new customer connections every day, achieve higher SEO rankings and, ultimately, generate higher-quality leads that close, faster.
Founded in 2002, DealerRater reviews cover 44,000 U.S. and Canadian dealerships, including a network of more than 5,000 Certified Dealers, that reaches an audience of more than 34 million consumers each month.